Paul Adams

The Paul Adams Foundation's mission is to create pathways for young people in underserved South African communities to achieve their dreams through sport, education and wellbeing — regardless of their circumstances. As Paul Adams said at the foundation's launch: "Today is the start of something bigger than cricket — it's about hope, opportunity and community."

The Paul Adams Foundation was officially launched in December 2025 at a sports facility in Lavender Hill, Cape Town. The launch event brought together four schools from the area for a multi-code sport day, marking the beginning of the foundation's work in Cape Flats communities.

Paul Adams was born and raised in Grassy Park on the Cape Flats — one of the historically underserved areas of Cape Town. Despite the challenges of growing up in that environment, he went on to represent South Africa at international level from the age of 18. The foundation is his way of investing directly in the communities that shaped him and showing today's youth from the Cape Flats that their dreams are achievable.

The Paul Adams Foundation is an independent non-profit organisation. It is not affiliated with Cricket South Africa, although the founder, Paul Adams, currently works for Cricket South Africa as the High Performance Spin Bowling Lead. The foundation is Paul's personal charitable initiative and operates independently of his professional coaching role.

The Paul Adams Foundation is rooted specifically in the Cape Flats communities that produced its founder. Rather than operating from the top down, the foundation starts where Paul Adams came from — Grassy Park — and builds outward. It is also deliberately cross-disciplinary, combining sport, education and health into one holistic model rather than focusing on sport performance alone.

The Paul Adams Foundation is led by its founder, Paul Adams, who serves as the driving force behind its vision and programmes. The foundation has a board of directors and operational team responsible for day-to-day management, programme delivery and fundraising. Details of the board and team are available at pauladams.co.za/about.